The Landscape of Out Of Home Advertising in Africa - Mark Cooper
Tribes of AfricaPlay episode
Show notes
On this episode, we are looking at the outdoor advertising business in Africa Joining us in the studio to help us critically examine the business of outdoor advertising in Africa is Mark Cooper, the CEO of JC Decaux, Subsaharan Africa. JC Decaux is the biggest outdoor advertising company in the world. In 2016 it bought Continental Outdoor.
Continental Outdoor Media, founded more than 50 years ago and a pioneer in Outdoor Advertising in Africa, was acquired on 18 June 2015 by JCDecaux SA (Euronext Paris: DEC) in partnership with empowerment partner and long-term investor Royal Bafokeng Holdings (RBH) with a shareholding split of 70/30. The company has now completed its integration process, and having finalized all statutory requirements, will officially be known as JCDecaux in each of the countries it operates within.
The new platform in sub-Saharan Africa, with more than 37 000 advertising panels and a presence in 14 countries (Angola, Botswana, Lesotho, Madagascar, Malawi, Mauritius, Mozambique, Namibia, South Africa, Swaziland, Tanzania, Uganda, Zambia, and Zimbabwe), on top of JCDecaux’s existing footprint in Cameroon and Algeria, is the number one outdoor advertising company in Africa. It operates a wide range of analog and digital advertising displays on highways and road arterials in metropolitan and rural areas, as well as in airports, shopping malls, the Gautrain Stations, taxi ranks and railway stations across sub-Saharan Africa, ensuring optimal visibility for advertisers and their brands.
---
This episode is sponsored by
· Anchor: The easiest way to make a podcast. https://anchor.fm/app
Support this podcast: https://anchor.fm/tribesofafrica/support
