The Power of Rebranding, Staying Consistent and Building Habits
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What does it really take to rebrand your life? In this episode of Awf The Record, Mona and Jeannette sit down with Les Alfred, host of the Balanced Black Girl podcast, to talk about reinvention, discipline, and stepping into the person you want to be.
Les shares her journey of rebranding—not as a one-time makeover, but as a daily commitment to intentional growth. She dives into the mindset shifts that helped her stay consistent, the habits that shaped her transformation, and how financial discipline played a key role in her journey.
This conversation breaks down the difference between wanting change and actually making it happen. Les explains why rebranding isn’t about aesthetics but about aligning your identity with your actions. She shares how she holds herself accountable, the power of daily deposits, and why tracking progress is key to building confidence. She also opens up about overcoming a scarcity mindset and embracing abundance, recognizing that more is always possible.
If you’ve ever felt stuck or unsure about how to start your rebrand, this episode is the reality check and motivation you need. Rebranding isn’t a look—it’s a lifestyle. Tune in now and start shaping the future you.
KEY POINTS
- Les’s journey as a content creator and her rebrand
- Experiences with rebranding and its challenges
- How to take actionable steps towards rebranding
- The importance of willingness to try new experiences
- Mona and Jeannette’s strategies to stay disciplined
- Have the “why” to stay motivated
- Celebrating wins and overcoming challenges
- On optimizing daily routines and habits
- The main role of social media and accountability
QUOTES
“Instead of being like, do I want to get up and do this thing today? I tell myself: I am a person who does this thing, whether that's working out or whether that's like reading.” – Les Alfred
“It's important to be mindful of what you consume because, sometimes, we tend to try to embody other people's habits. I tell people all the time: ‘Don't try to do what I do’.” – Les Alfred
GUEST RESOURCES
Les Alfred
IG | @balancedles
RESOURCES:
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Mona Kosar Abdi
IG | @monakabdi
Jeannette Reyes
IG | @msnewslady
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