What Is the Future of the Creator Economy in Africa? Creating Value Through Community with Patrick Palmi
Unlocking AfricaPlay episode
Show notes
Episode #32 with Patrick Palmi who is CEO and Founder of Palm TV, which is Africa's first ecommerce marketplace platform for affiliate creators. If you run an online community, Palm TV Store makes it incredibly simple to open an online store with exciting affiliate products to sell to your community at the best retail price.
In the last three years, the Palm TV marketplace has generated over US$15 million in GMV for young African creators and affiliate merchandise partners.
What We Discuss With Patrick Palmi
Can you describe the infrastructure required for a platform to ship products and process payments anywhere in Africa, as well as how you built it?What are some of the nuances unique to African e-commerce?How can African content creators effectively leverage their network and community to create commercial value?Can you describe the process you use to find and integrate reputable suppliers into your platform?And much more...Full show notes and resources can be found here: Unlocking Africa show notes
Did you miss my previous episode where I discuss Impact Investing in Africa. Promoting Positive Capital for Development in Africa with Gert van Veldhuisen? Make sure to check it out!
Like this show? Please leave us a review here -- even one sentence helps!
Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamu
Connect with Patrick on LinkedIn at PatrickPalmi, and Twitter @palmtvstore
Many of the businesses unlocking opportunities in Africa don’t do it alone. If you’d like strategic support on entering or expanding across African markets, reach out to our partners ETK Group:
www.etkgroup.co.uk
info@etkgroup.co.uk
