Fruitful Endeavors. How Reel Fruit is Unleashing the Potential of Nigeria's Fruit Industry with Affiong Williams
Unlocking AfricaPlay episode
Show notes
Episode #70 with Affiong Williams, who is the founder and CEO of Reel Fruit, whose vision is to be Nigeria's largest end-to-end fruit processing company. The company is unlocking the value in Nigeria's fruit value chain by building an end-to-end fruit processing company.
We all know that fruit should be a staple in our daily diet, but it’s not always easy or convenient to eat fresh fruit. ReelFruit® is 100% (preservative-free) fruit, dried to lock in all the nutrients and goodness of fresh fruits, packaged in snack sizes for snacking on-the-go: at work, at school, in traffic, anywhere!
What We Discuss With Affiong
What are some of the challenges in Nigeria’s fruit value chain? What difficulties have you encountered in building connections with farmers and making investments in farms to bolster and reinforce Nigeria's fruit value chain? How does ReelFruit ensure that the fruits it sources are of high quality and meet the company's standards for processing? What were some of the challenges you faced building your factory in terms of financing, finding the right machinery, quality standards and control, etc.? You’ve been able to successfully export your products to the US and Europe. How much opportunity is there to sell made in Nigeria products globally? And much more...Full show notes and resources can be found here: Unlocking Africa show notes
Did you miss my previous episode where I discuss Paving the Way for Women in Corporate Africa. TheBoardroom Africa's Impact with Marcia Ashong? Make sure to check it out!
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Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamu
Connect with Affiong on LinkedIn at Affiong Williams, and Twitter @AffiongWilliams
Many of the businesses unlocking opportunities in Africa don’t do it alone. If you’d like strategic support on entering or expanding across African markets, reach out to our partners ETK Group:
www.etkgroup.co.uk
info@etkgroup.co.uk
