From Pinocchio Outlets To Geppetto Gelato: The Story Behind Africa's First Gelato Museum
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Take a big scoop with us on this episode of The Peswa Podcast as we dig into the rich and layered origin story of Geppetto Gelato and uncover why some of your favorite Pinocchio Gelato outlets have taken on a brand-new name and identity.
We speak with Sam Van-Segbefia, founder of Western Premium and the man behind the rebranding journey. From Pinocchio to Geppetto, it’s a story of bold pivots, unexpected challenges, and the mindset it takes to keep moving forward when business takes an unexpected turn.
This episode is a scoop of business lessons, resilience, and reinvention.
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