"Grief Took Away My Creativity" – Hayet Rida: The Story Behind KHOI, Love, Loss & Starting Again
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In this deeply personal episode of The Peswa Podcast, we sit down with Hayet Rida, founder of KHOI, to talk about creativity, entrepreneurship, failure, reinvention, love, loss and the difficult process of learning how to keep going.
Hayet's journey to building KHOI was anything but conventional.
A creative strategist and longtime content creator, she turned years of experience in advertising, branding and community-building into a sculptural accessories brand that has grown from an unexpected opportunity into an internationally recognised creative business.
KHOI began in 2022, after a failed jewelry collaboration left Hayet with thousands of dollars worth of packaging. Instead of seeing the setback as the end, she turned it into the beginning of something of her own.In this conversation, Hayet opens up about grief, love and what it means to continue living and building when life doesn't go according to plan.She speaks honestly about the emotional reality of loss, the pressure to keep functioning, the role of work and creativity in processing difficult seasons, and what she has learned about resilience, vulnerability and moving forward.This isn't just a conversation about building a jewelry brand.It's a conversation about building a life — losing part of it — and finding the courage to keep creating.
This is one of our most vulnerable conversations yet.Watch, listen and share your thoughts with us.
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