How do you give away 133,000 chocolate bars?
The Big StoryPlay episode
Show notes
You can't do it one at a time, or even ten at a time. When an independent Alberta chocolatier found herself with an unexpected surplus of 133,000 Rum ad Butter bars facing an expiration date in June, she turned to Facebook. The result is a sweetly puzzling predicament. She doesn't want to profit off these bars, she just wants people to enjoy them before they expire.
But in order to do that, she has to find takers. Takers who are willing to pick them up, not by tens or even hundreds—in pallets of 11,000 bars each. So, how do you give away that much chocolate? With a clock ticking?
GUEST: Jana Pruden, feature writer, The Globe and Mail
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