73: From Hustle to Empire: How Claire Sulmers Grew Fashion Bomb Daily Beyond A Blog
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Show notes
Today on the show, is the one and only Claire Sulmers, the founder of FashionBombDaily.com, and the industry’s leading fashion blogger chronicling fashionistas of color. Her pioneering work ushered in a new wave of digital journalism that fed and fueled an underserved community of African-American and Latino style lovers. Claire’s body of work and online following- has allowed her to partner with major corporate brands who want to reach her audience including Toyota, Verizon and others. In 11 years, Claire has accumulated over 1.2 million followers, written a book “The Bomb Life”, and is now hosting on Revolt. I first learned about Claire when I started reading the Fashion Bomb blog 11 years ago. Like other readers, I have followed Claire’s evolution from blogger to brand ambassador to business woman. One of the reasons I am always so intrigued by Claire, is that at first glance, just looking at her instagram feed, you would have no idea of her story. But she has made some humbling moves and missteps on her path to getting where she is today and I have much respect for her for how she’s been able to flip fumbles into fortune. On today’s episode, Claire gets into:
How she started from the bottom in fashion with unpaid internships and thankless jobs Why she took a leap of faith and moved to Paris with no job and barely any money How she started and differentiated Fashion Bomb Daily All of the revenue streams in her business How a rogue ex almost ruined her reputation Plus how she’s continuing to grow her brand
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