428: How KIN Apparel’s Founder Turned a Dorm Room Side Hustle Into a $10 Million Business
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Show notes
This week in the guest chair I have Philomina Kane, Ghanaian-American entrepreneur and content creator. In 2017, she graduated from Princeton University and began to cement herself as a haircare YouTuber. Garnering a following of nearly 200,000 subscribers, Philomina became a guiding force, empowering Black women to embrace and care for their natural hair. After building a strong brand and loyal following, Philomina founded KIN Apparel, a brand dedicated to crafting satin lined hoodies and hats for both hair protection and comfort.
In this episode she shares about:
How the innovative approach of KIN Apparel caught the attention of Shark Tank landed a six-figure deal with SKIM’s founding partner Emma GredeHer desire-driven approach to marketing and how leading with offering a solution to a problem has hooked her audience Reaching over $10M in revenue while continuously navigating challenges like fulfillment centers and a changing financial landscape
Highlights include:
00:00 Intro
03:15 From the Bronx to Ghana
07:30 Building a following on YouTube
14:50 Founding KIN Apparel
20:00 Transition to full-time entrepreneurship
27:00 Benefits of vulnerable marketing
32:00 Financial journey- grants and funding
41:00 Navigating the changing financial landscape
44:00 Shark Tank experience
47:00 Challenges with fulfillment centers
57:00 Tips for entrepreneurs
Links mentioned in this episode
KIN Apparel: https://kinapparel.org/ KIN Apparel Instagram: https://www.instagram.com/kinapparel_/?hl=en LEDA Program: https://ledascholars.org/ Science of Black Hair: https://www.amazon.com/Science-Black-Hair-Comprehensive-Textured/dp/0984518428 Hello Alice: https://helloalice.com/ Black Ambition: https://blackambitionprize.com/ New Voices: https://newvoicesfoundation.org/
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Guest Social Media InfoPhilomina’s YouTube: https://www.youtube.com/@naturallyphilo Philomina’s Instagram: https://www.instagram.com/p/Cs3xy3wpZ-d/?img_index=1 Philomina’s TikTok: https://www.tiktok.com/@naturallyphilo_ Hosted on Acast. See acast.com/privacy for more information.
