393: How Ashley Reynolds Created The Most Sought After Stationery Brand, Cloth & Paper
Side Hustle ProPlay episode
Show notes
This week in the guest chair we have Ashley Reynolds, Founder of Cloth & Paper. After Ashley left her corporate finance job of 9 years, she decided to take a chance on herself. She started designing planner inserts from scratch with no previous background or education in graphic design. Shortly after, a stationery business blossomed and the line grew to offer leather planners, luxury pens, and more quintessential styles. Today Cloth & Paper is a brand with over 40 employees, over 130K Instagram followers, and thousands of passionate customers.
In this episode she shares:
How she discovered a gap in her niche and built her business around filling it Her journey from creating her first planner on Microsoft Word to becoming a high-end, sought-after brand How her organic approach to marketing supported the growth of her business & so much more
Highlights Include:
4:15 Transitioning to entrepreneurship
9:35 Authenticity in marketing
16:55 The manufacturing process
20:39 Maintaining low margins
25:54 Mastering the hiring process
28:43 Navigating competitors
32:01 Creating a product line
34:06 Tips for entrepreneurs
Check out episode 393 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
Cloth and Paper Website: https://www.clothandpaper.com/ Cloth and Paper Instagram: https://www.instagram.com/cloth_and_paper/
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Guest Social Media InfoCloth and Paper Instagram- @Cloth_and_Paper
Ashley’s Instagram: @ashley_reynolds_ar
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