135: From Underdog to $1 Million in Revenue: How the Founder of PantyProp launched her own period brand
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Show notes
Today in the guest chair we have Crystal Etienne, the CEO & Founder of PantyProp.After years of testing hundreds of prototypes, tweaking designs and being her own guinea pig, Crystal has perfected the exact equation of design, fit and most importantly, security behind each PantyProp underwear and swimsuit. Today, we’ll get into how she came up with the concept, how she produces PantyProp, and the lessons she’s learned as an entrepreneur thus far.
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