How Amaarae Built a Global Brand — Lessons from the Creator Economy at Entertainment Week Ghana
Blacvolta Podcast | Africa's Creative EconomyPlay episode
Show notes
Entertainment Week Ghana, some of the sharpest minds in music, fashion, and branding came together to unpack one critical question: how do creatives build brands that scale globally?
In this episode, global superstar Amaarae shares powerful insights on building a distinct brand identity, staying culturally rooted, and navigating the transition from local success to international relevance. She breaks down what it truly means to think global from day one—and why brand clarity matters more than virality.
Joining the conversation is fashion designer Nuel Bans, who explores how creatives can translate artistry into sustainable fashion businesses, and brand specialist Keni Ribeiro, who offers practical frameworks on positioning, longevity, and scaling within the creator economy.
Whether you’re a musician, designer, content creator, or entrepreneur, this episode is a masterclass on brand building, global thinking, and turning creativity into a scalable business—straight from the Entertainment Week Ghana stage.
